Raaj Radio is an outstanding phenomenon, incorporating a broad range of music and commentaries for Asians across Europe. The radio station was launched on August 9th 2004 and now has a developed audience throughout the United Kingdom and mainland Europe. Raaj Radio endeavours to create a “vibrant”, “colourful” and “energetic” aura to all its listeners with pulsatingly novel broadcasting.
Raaj Radio revels in providing programmes in Panjabi, English, Hindi and Urdu to a diverse audience reflecting multi-cultural issues and interests of young and elderly listeners, traditional Asians and British ‘Asian’ listeners,
The dedicated team of presenters and office staff have a work ethos that is based on absolute commitment to delivering high calibre entertainment and information by broadcasting top quality programmes backed by the management team.
The programming is a blend of news, interviews, competitions, religious awareness, music and information for every generation, all delivered by people who care for and know intimately the needs of their expanding audience. The teams provide live broadcasts from early morning to late night requests. The keenly selected presenters have been household names in Leicestershire for many years through local broadcasting and are now breaking out to a larger audience through Raaj Radio’s digital satellite broadcasting.
Our strategic objective is to provide Asian broadcasting across Europe to develop a broad community spirit by providing entertainment that is culturally appropriate yet forward thinking for all ages. At Raaj Radio our focus is on people – our listeners in the communities. We serve the customers who advertise on our station by providing high quality programmes that attract a broad group of listeners. This is achieved by employing talented people across the organisation. As a company, we endeavour to set standards for the Asian Radio industry in terms of quality of broadcasting.